Chapter 1: How to Decide what you want
This chapter helps you to identify what you are trying to achieve with an art career and how to face your fears.
Chapter 2: Is this right for you?
This chapter identifies the qualities needed to start your own art business and helps you identify if you have what it takes.
Chapter 3: Planning your business
This chapter helps you plan your business goals and missions and lays out exactly what branding is and how you can brand your business.
Chapter 4: Customer Interaction
This important chapter helps you to identify your target customer and tells you how to interact with them at each stage of the commission process. It also helps you deal with difficult customers and how to take payments for your commissions.
Chapter 5: Your Website
This chapter identifies why you need a website and the best website builders to use to build your own. It also covers what pages to include and how-to layout your website for optimum customer interaction.
This chapter identifies the importance of social media and exactly how to set up your social media accounts, what to include in your bio etc, how to write engaging posts and how to grow your account.
Chapter 7: PR Strategy
This chapter explains what PR is and why it is so important for gaining awareness of your business and making sales. It also includes how make a plan, generate ideas and the various writing formats you need to know.
Chapter 8: Finances
The most important chapter to help you organise your finances and cashflow. It also includes to formulas that you can use to prices your work and how to invest in your business.
Chapter 9: Getting Organised
This chapter shows you how to plan your commissions and manage your time effectively.
Chapter 10: Developing your career
This chapter will help you take your business to the next level and identifies how to develop your artistic skills.
By buying this book you will gain access to our Private Facebook community where you can ask questions and share experiences with other artists trying to make art the career.
Included in with this eBook are 6 downloadable templates to help you with your business including:
- Social Media Checklist
- Press Release template
- PR strategy Template
- Email Pitch Template
- Commission Schedule & Expenses Spreadsheet
- Brand Guidelines Document
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